Here are some select images from the my final MA project. This was a year long project, that showcased not only a the ability to design to an incredibly high standard, but also the ability to organise a project and work more independently than undergraduate standards.
This project is titled ‘Determinism. Design. An exploration in decoding complex messages through simple graphic design’. The concept behind the project was to take a complicated topic and represent it using the most minimal design possible. So the subject was determinism, which is the philosophical idea that human beings actually have no free will. Our lives are determined by chance or prior causes. It is a big topic to cover and seemed to offer a lot of scope to be designed.
When designing the project, I went for a minimal ‘Swiss’ design style, as it helped to remove emotion and allow for the subject to be a subject argument for and against determinism. I create a series of 16 images that represent major concepts within the determinism argument. To allow this minimal design style to truly reflect the meaning, there were a lot of restrictions to what I could use. No colour, no large block shapes, only lines and dots. Also the imagery itself could not contain any type. Even the formats were restricted to either a square or a 1x2 square format.
This resulted in a variety of outcomes. One book which explains the concepts of determinism and how they relate to my designs. Another large scale poster book, which contain just the imagery. Finally a small selection of flip books, which create motion for some of the images that could benefit from this.
Masters Research Posters.
For my masters I completed a year long, self initiated project. The subject was completely open to the student, which meant I could focus all my efforts on something that really interested me. Trying to choose a single topic was very difficult, so the best route was to narrow down the subject over time.
The first subject was the vernacular of protest signs, which moved towards propaganda, then to freedom of speech and finally the subject ended on freedom of will. Specifically the philosophical idea of determinism. But at heart I am a graphic designer, so it had to be a project that combined these two, which formed the final project ‘Determinism. Design. An exploration in decoding complex messages through simple graphic design’.
Each week I would create a couple of posters to present to my peers. They would comment on the design and the contents, how I could develop each. These are examples of these weekly posters.
Working in the design industry doesn't always allow me to design some of the things that I wish I could. So in my spare time, in the evenings, weekends or on my daily commute, I like to practice new skills. These don't always have a lot of meaning behind them but they keep my skills sharp and it means I don't get bored with what I do in my regular day-to-day work.
I like to try things I haven't done before, so skills such and motion graphics or generating 3D designs.
In my spare time, I love to go around with my analogue camera, taking pictures. I was always keen on photography but it wasn’t until I worked at Lomography in Vienna, that I truly started experimenting with film photography.
I am mainly a point and click type of photographer. I don’t like to plan or stage much in a photograph. If I think something will look interesting, then I will try and capture it. I also like to try an include my own photography in my work, whenever possible.
This book was the final product from my final major project in graphic design. The project was titled ‘Gym Vernacular’ and set to explore the ins and outs of gym culture. The fitness industry has been on the rise for decades as people start to become more conscious of their health and wellbeing. One result of this is that gas have become a culture in itself, with its own style, language and stereotypes.
As an avid gym goer, I wanted to highlight some of these categories. The book itself explores historical context of the gym, steroid use, gym stereotypes, fad diets and it also features infographics about gym usage. The different age ranges, their average time in the gym and even what the most popular clothing brand are. The information for these were collected over a period of 40 hours.
The final book is hand bound and covered in spandex. The aim of this book was not only to have accurate data, but also to have the design of the book reflect the content in an interesting way.
This project was featured by Digital Art as one of their top 8 design graduate projects.
The Maya, Death of a Culture.
I entered the 2016 ISTD student competition. I chose a brief that was based around death, we were supposed to research death and then find an avenue to explore. I chose to explore the death of the Mayan civilisation. There were multiple different approaches I could have taken to the brief, but this offered me an chance to learn about a subject that I had never had the chance to learn about before.
The design of the book is set to mirror the content. The large format of the book was to reflect the size of the structures the Maya built. I felt that these temples needed to be shown at this size, as it helps reinforce how impressive they were. The only colour was red to not only backup the message of death, but also it was a very popular colour used within Mesoamerican cultures.
My finished article was a perfect bound, French fold book. I bound it by hand and wrapped it in a dust jacket. The whole book is printed on Fenner Redeem paper, which is a 100% recycled paper.
This Project received a pass from the ISTD Judging panel. It was also featured in Blueprint magazine, as I was one of their graduate ‘ones to watch’ in 2016.
In my second year, I was working on a live brief for YCN. The brief I chose was creating a promotional piece for the paper company Fedrigoni. They have brought out a new range of Ultra black paper called ‘Sirio Ultra Black’. This paper is advertised as the blackest paper around, therefore the content should reflect this idea.
I designed a paper selector based around the deep ocean. I see the deep sea as one of the darkest things known to man. So I designed this to reflect that, with the depth of the ocean being represented by the thickness of the paper. The deep ocean is also one of the most mysterious areas on the planet. It is said that we know more about outer space, than we do about the floor of our own ocean.
Also each layer of the ocean has a fish screen printed from that specific zone. Each layer of the ocean is printed on a different paper weight. The deeper the ocean zone, the thicker the paper stock. The whole piece was hand screen printed with white ink on black paper. It also features silver foiling and hand stitched binding.
Rio Team GB.
As a personal project between uni years, I decide to design and document each medal that Team GB won during the 2016 Rio summer olympics.
Poster for Tomorrow & Fenner.
The Poster for Tomorrow competition (2015) was to design a poster about an ethical issue. The poster highlights the fact that 1-in-9 people do not have access to clean water. The concept of the design was to display the message, in a simple yet powerful way.
I have always had a passion for photo editing. I have been developing my skills in Photoshop ever since my time at college. I am always looking for an opportunity to utilise my photo editing abilities.
Ever since I had the opertunity to work with Studio Blup in London, I have thoroughly enjoyed working with images in more abstract ways. I also prefer working with models and the human forms.
Grad Show 2016.
As part of my studio practice, I entered the 2016 Gradute Show branding competition. As a graphic designer, I wanted to stick to a purely typographic design.
The main design element is the word ‘Show’ that has been overlayed using bright colours. These colours represent the bright colours you see during summer, as this is a summer graduate showcase.
I wanted to appeal to businesses and design professionals, so my design was very clean and well considered. I designed an A1 poster and a double sided A5 flyer.